New Delhi , July 23, 2007 : Digital technology leader, Samsung India today announced the setting up of its First Samsung Digital Zone in Chennai. The Samsung Digital Zone "� an exclusive, interactive display of the Company's Digital Imaging products "� was inaugurated on site by Mr. R. Zutshi, Dy. Managing Director, Samsung India. The Digital Zone, set up at Chennai, showcases and retails the Company's leading technology range in the LCD PC Monitor as well as the Laser Printer and Laser Multifunction Printer category."The South Region represents a key market for us in terms of Printer Sales and based on the consistent performance that we are seeing in this market, we decided to introduce our first Digital Zone concept here. The Digital Zone seeks to provide a very interactive, lifestyle experience to the customers for our Digital Imaging Products", states Mr. Zutshi. The Company plans to set up around 6 more Digital Zones in metro cities of the country by the end of the year.Samsung India today also announced the launch of 9 new models of Printers including 2 Mono Laser Printer models (ML-4050N, ML-4551NDR); 4 Multifunction Printer models (SCX-5530FN; SCX-6122 FN; SCX-6322 DN and SCX-6345 N) and Colour Laser Printer models (CLP-300 N, CLX-2160 and CLX-2160N). The Flagship of the new range being introduced today is the World's Smallest & Stylish Colour Laser MFP- CLX 2160 and ML-1630, Samsung's Mono Laser Printer that represents a new breakthrough in terms of Printer design. CLX -2160 being launched today is the world's most compact and lightest colour laser all-in-one unit that is one half the size of the conventional printers, thereby reinforcing Samsung's leadership in the mini colour laser all-in-one-market. Along with the three functions of colour printing, scanning, the copying, "CLX-2160" is stylish and compact enough to be operated on a regular-size desk. With a unique circular toner capable of printing 2000 black-and-white copies, or 1000 color copies, the product's weight and size have been noticeably reduced, while toner replacement is easier than even with a simple front-loading process.In addition, Samsung's patent low-noise design technology "�NO-NOISTM (Non-Orbiting Noiseless Optic Imaging System) "�has been utilized to assure quiet operation in any office environment.The product adopts "USB direct function" to enable scanning and printing without a PC, and storing scanned images in USB memory, while popular image formats, like TIFF, BMP, JPEG, PDF, can be read and printed with the USB. Of particular note, the "ID-copy button" allows one-touch automatic copying of both sides of an ID, for more convenient use at banks, travel agencies, correspondent agencies, and offices where IDs often need to be copied. The "CLX-2160" series provides upto 2400dpi resolution for sharp color printing, along with printing 16 black-and-white copies per minute and 4 colors. Among the "CLX-2160" series, the "CLX-2160N" is an all-in-one unit with a networking function, capable of supporting Samsung's SyncThru TM network program, for optimal operation of a multi-user network environment. The CLX-2160 is priced at Rs.24,990 while the CLX-2160 N is priced at Rs.29,990/-. The Company is also for the first time displaying in India its soon to be launched Premium, stylish and elegant ML-1630 Mono Laser Printer and SCX-4500 Laser Multifunction printer, which are differentiated as much for its unique design as for its performance. Representing a new breakthrough in printer design and inspired by the form of a modern piano, the ML-1630 & SCX-4500 has stylish and elegant design, slimmest in the industry form, piano black high glossy finish and silent operations.The ML-1630, our new style icon in printers, is another example of Samsung's design and technological leadership" states Mr. Zutshi. Some of the other innovative products introduced by Samsung in the market today include its highly versatile Mono Laser MFP, SCX-6322 DN/6122 FN. Durable life cycle, fastest print/copy speed in its class, economical maintenance, easy to use features and an operation panel that includes a built in QWERTY keyboard for scan to email communication, make this Laser MFP from Samsung an attractive option. While the SCX-6122 FN is priced at Rs.39,990/- the SCX-6322 DN (With Duplex printing capability) is priced at Rs.49,990/- With the launch of its new models, Samsung has a range of 9 Multifunction Printers, 7 Colour Lasers and 10 Mono Laser Printers, priced in the range between Rs.4990/- and Rs.1,44,990/-. "Based on our considerably enhanced product line up, expansion of our distribution tie ups and channel expansion, we expect to achieve a 20% market share in the Printer category this year" states Mr. Zutshi.About SamsungIndia Samsung India is a 100 per cent owned subsidiary of Samsung Electronics Co., Ltd. (SEC) in India. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
