Samsung India Electronics (SIEL), the local white goods making outfit of the Korean chaebol Samsung Electronics Company, aims at garnering sales worth Rs 275 crore through its festival offer which will remain open for one month and 10 days from tomorrow.
SIEL vice-president (sales) Ravinder Zutsi said the company would spend Rs 15-10 crore for prizes and the balance for the promotion of the offer called Samsung 'Phod Ke Dekho'.
The festival offer, he said, would help the company grow handsomely over the previous year's Rs 1,210 crore. Samsung's target is a turnover of Rs 2,700 crore this year ending December 2001. The previous year the company's turnover was Rs 1,950 crore.
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Samsung's operations are run by two companies. While SEIL is the consumer electronics and home appliances division, its infotech and telecom businesses are managed by SEIIT. Samsung has also a research and development centre, Samsung India Software Operations, in Bangalore.
Zutsi said the firm's operations in the country have registered a 33 per cent growth in the first nine months.
The offer, which gives two sure-shot silver coins and the third coin containing the name of the gift, is applicable for all Samsung consumer electronics and home appliances products with a price tag of Rs 6,000 to Rs 1.90 lakh.
After the promotion, SEIL will be carrying out 23 roadshows in Maharashtra, Gujarat and Tamil Nadu to "increase the brand awareness" in small cities and towns. It has already completed roadshows in Mangalore, Hubli, Thiruvananthapuram and Mysore. Next year, roadshows would be organised in the eastern regions of the country.
Commenting on SEIL's plans for the eastern region, managing director Sang Suk Lee, said the firm was focused on increasing its reach in the market, both in terms of dealer channel as well as service network expansion.
SEIL is the second largest player, next to BPL, in colour TV market of the east with a 13 per cent market share. The eastern market's contribution to the company's sales has grown to 16 per cent in the first nine months from 13 per cent in the corresponding previous year.