Sansui India is targeting a sales of 5 lakh colour television sets (CTVs) and a turnover of Rs 600 crore during the current financial year against sales of 3.90 lakh CTVs and turnover of Rs 460 crore achieved last year.
This would translate into a 30 per cent growth in turnover and a 28 per cent increase in the number of units sold.
Disclosing this, Sansui India chief operations officer (COO) Anil Khera said the said sales and turnover figures would give his company a 10 per cent share of the Indian CTV market.
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Elaborating on his company's future strategy, Khera said Sansui's focus hereafter would be more on the rural markets as there is not much growth prospects left in the urban centres. Expanding more into the rural areas would also help us sustain volumes, he added.
Revealing that Sansui had thus far given more thrust to products in the low-end and medium-end categories, he said, "We are now keen on getting into the premium category and hereafter Sansui will unveil more products aimed at this high-end market segment. For us this will translate into a product mix in which 30 per cent each would be focused on the premium as well as low-end segment and the balance 40 per cent on the medium segment."
Emphasising that purchasing power in the rural market has lately been on the rise, Khera said now even the flat screen TVs sell in substantial numbers in rural areas. After analysing this trend, Sansui recently launched three models of flat screen TVs and priced them very aggressively at Rs 11,900, Rs 16,900 and Rs 18,900.
He attributed the drastic fall in prices of flat screen TVs to the 20 per cent decline in the price of flat picture tubes as well as to the opening up of a mass market for flat screen TVs and to the fact that more producers have lately got into this segment, which earlier was considered the exclusive preserve of a few monopolistic companies.
During the last four years, the market share of flat TVs in India has gone up from 2 per cent to 15 per cent of the total market, Khera revealed.