SAP sets revenue target of 20 billion euros by 2015

Wants to double the size of its addressable market

Global enterprise solutions provider SAP has plans to double the size of its addressable market by 2015 and has set a revenue target of 20 billion euros and reach 1 billion people by then.

"We want to double the size of our addressable market by 2015," senior vice president, global partner operations, SAP Asia Pacific & Japan, Anthony McMahon said here.

He was here to attend a two-day SAP India partner summit, which began today.

"By 2015, at least 40% of our software revenue will come from partners", McMahon said.

With more than 420 partners here, SAP provides both local and worldwide support for all SAP markets and solutions to help fuel innovation and provide choice for customers of all sizes. 

SAP announced an integrated approach to strengthen its newly launched OEM and ISV programs and encouraging partners to leverage the managed cloud as a service model to provide enhanced value to businesses.

Nearly 80% of SAP' customers in the country come from the SME sector.