The company is also in the process of picking up a minority stake in one of the event management companies in India as part of its attempt to manage and popularize its movies post-release.
At a press conference in Kolkata, Sanjiv Goenka, vice chairman RPG Group, announced, "By July we will pick up a minority stake in an event management company. We will also do celebrity management. Foraying into event management will help Saregama popularize its movies and the characters in the movies post release".
Among directors, Saregama India has tied up with Rituparno Ghosh of 'Raincoat' fame, to direct Bengali movies that will be produced and distributed by Saregama. Apart from theatrical releases the company will also bring out CDs and DVDs of movies.
In a parallel development, Spencer's Retail, the retailing arm of the RPG group will sign a joint venture with a US-based caf