Don’t miss the latest developments in business and finance.

SARL to expand branded edible oils basket

The company is keen on tapping the growing demand for rice bran oil in the south

Image
BS Reporter Hyderabad
Last Updated : Dec 23 2014 | 10:16 PM IST
SARL (Saraiwwalaa Agrr Refineries Limited) will expand its edible oil offerings under the brand Naturralle from next year.

Of its planned launches in the branded edible oils, including groundnut, rice bran and mustard, SARL is keen on tapping the growing demand for rice bran oil in the south.

“We are targeting a turnover of Rs 3,000 crore in the next 4-5 years. A majority of the additional revenue would be generated from the packaged (under Naturralle) sales,” said Ravinder Kumar Gupta, managing director of SARL.

More From This Section

At present, the bulk edible oil sales generates a major part of its revenues, at Rs 1,100 crore.

Branded edible oil sales contribute close to Rs 900 crore.

Gupta said the revenue growth by the end of the current fiscal would be marginally high at Rs 2,050 crore, when compared with last year's Rs 2,000 crore.

“Our goal is to become a brand known for all varieties in edible oils. We wish to remain a south-focused brand as there is a huge potential to expand our base here," said its director AK Gupta.        

SARL has three manufacturing plants, including two edible oils refineries located in Krishnapatnam (Andhra) and Maheshwaram in Telangana, capable of processing 1,000 tonnes per day. It also has a rice processing unit at the Maheshwaram plant having a capacity of 400 tonne per day.

On future investments, he said the company had enough capacity at its operating plants, and the existing plant utilisation was at 85 per cent. He said the company was keen on improving its presence in the sale of processed rice, which is highly consumed in the south.

On the reasons for the fall in the global palmolein prices, he attributed it to lower utilisation in bio-diesel generation, making it less competitive on the falling international crude oil prices.

However, Gupta expects sunflower oil prices internationally to consolidate from the current levels as the Ukraine production came lower this crop year. India imports a significant portion of its sunflower oil requirements from the Russian-bordered country.

Also Read

First Published: Dec 23 2014 | 8:34 PM IST

Next Story