STAR Plus’ Satyamev Jayate has continued its momentum in week two. For the second episode, the show recorded a television viewership rating (TVR) of 4.4 in the Hindi speaking market, an improvement over the opening episode which had a TVR of 4.
The rating is based on cable and satellite and terrestrial households in the Hindi speaking market, released by STAR India. Across the Indian market, it had a TVR of 3.7. The TVR reflects the percentage of viewers watching a programme at a particular time.
The combined viewership over the first two weeks crossed 8.2 crore as per the TAM universe (Original plus repeat airings).
“It is very heartening to see the continued solid performance of Satyamev Jayate in its second week. Over the last two weeks and the show has generated unprecedented buzz and impact. However beyond the numbers, what is truly historic is the story and narrative of change sparked by the show,” said Sanjay Gupta,COO Star India.
The 13-episode programme is being shown across eight channels of Star Network and state -owned DD National and Etv Telugu at 11 am on Sunday.
The show has also generated a strong online buzz.. It has reached out to 75 per cent of the Twitter audience and has generated a record 16 crore impressions on Twitter since launch. The show has trended over the last three weeks with each topic catching the attention of the online audience. The show has also had more than 1.1 crore hits on YouTube with a massive 97 per cent like rate. It has received over 2 million votes of support and over 1 crore has been received as donations for the first two episodes.