SBI Life Insurance today said that it has launched a new unit-linked insurance plan (Ulip) called Saral Maha Anand.
This is the third Ulip product launched by the insurer since the introduction of the new Ulip norms by the insurance sector regulator Insurance Regulatory and Development Authority, last month.
SBI Life had earlier launched two products-- Smart Performer and Unit Plus Super.
Saral Maha Anand, its new Ulip product, is available at an affordable yearly premium starting from Rs 15,000 onwards.
The product has been designed to cater to investment and protection needs of the middle-and-low-income segments, press release stated.