In a bid to give a boost to the slowing durable sales, both manufacturers and large format retailers have lined up seasonal offers to keep the cash registers ringing.
During May-June, sales of not only seasonal consumer goods such as ACs and refrigerators go up, but also with more and more families going abroad for holidays, there is a surge in sales of cameras and camcorders and even laptops, according to industry observers.
While Reliance Digital is offering value for money combo offers on cellphones to laptops and televisions, Future Group-promoted e-Zone on the other hand is taking the opportunity to push sales of its private labels