 "Shemaroo to distribute Playboy content on mobile in South Asian territories")
Playboy is among the most popular international men's lifestyle magazines and enjoys one of the highest recall value and is known for its exotic pictures of models, videos and glamorous content.
From the vast repertoire of content owned by Playboy Enterprises Inc, Shemaroo Entertainment has handpicked lifestyle and glamorous content that adheres to Indian regulatory framework.
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Shemaroo Entertainment will not only distribute an array of interesting videos and imageries from Playboy content library to the mobile platforms but will also develop various mobile games, portals, services and apps using the images and videos of International models along with Playboy branding. The company also plans to sub-license these rights to distribute content or develop products around Playboy Enterprises Inc., as well as look to explore opportunities and partnerships globally.
Jai Maroo, Director, Shemaroo Entertainment Limited, shares his thoughts on the occasion, “Our association with net mobile AG for Playboy content will add to our offerings of glamorous content to the audience. This also opens new avenues for us to expand our reach to the untapped market for popular and glamour content in Asian countries. The association also reflects that India is growing as a major market for mobile consumption.”
Carsten Müller, Senior Vice President net mobile AG, “With a renowned and experienced company like Shemaroo, we have found the right partner to distribute our contents in one of the biggest markets for our license. The cooperation is a further step in enhancing our global footprint in bringing high-quality branded contents to global customers.”