Skrilo raises $1.5 mn angel funding

Mobile marketing firm Skrilo has raised $1.5 million in angel funding from the investors fraternity of Singapore including Anuj Srivastava (ex-Google, CEO and Co-founder - Livspace) and Arvind Tiku (Founder and Group Chairman, AT Capital Group) amongst others.

The company will primarily use the funding for marketing its reward programme to the consumers and building on its product pipeline.

"In India, it is estimated that the smartphone usage will jump from 200 million to 650 million in the next 3 - 4 years. Digital advertising is still in its nascent stage and mobile marketing is an extremely small percentage of digital advertising and overall global advertising and marketing industry today," said Manish Sinha, Founder and CEO of Skrilo.

Skrilo, Sinha said, is a paradigm shift from intrusive marketing and advertising to non-intrusive marketing and advertising.

Skrilo aims to continually add value for its stakeholders by connecting them in an engaged manner. The platform helps corporates, businesses and brands to initiate engagement with the end consumers and connect with them in a targeted manner. Starting from the South East Asian countries, Skrilo aims to go global with its offerings in the next 2-3 years.