Kolkata-based Sourenee Leaves Pvt Ltd (SLPL), an arm of the Titagarh Wagons Group, is planning to make its foray into the foreign markets like Europe, Canada, US from next year with its newly launched packaged Darjeeling teas.
“The company has now embarked on expanding the sphere of activity from the traditional bulk sales with the launching of smaller unit packaged teas in cartons with leaf teas and tea bags to reach out directly to the consumers of quality Darjeeling teas,” said Vinita Bajoria, vice president (commercial) of the promoter Tatagarh Wagons.
Though, Sourenee will start selling packaged tea in the domestic market at present, it plans to sell its packaged tea in to the consumers in the foreign markets, like Europe, Canada and the US from 2012.
“We will be selling our teas abroad either under the Sourenee umbrella or tying up with some major brands. We will be definitely selling our teas in the foreign markets… whether it will be under Sourenee banner or we give the distribution rights to someone else that we have not decided yet,” she said.
The company is eyeing to sell about 80 per cent of its total sales by packaged teas within a couple of years.
Has also plans to set up a hotel at the Sourenee Tea Estate, situated in West Bengal’s Darjeeling district to make its foray into tea tourism. The company is awaiting Tourism Department clearance for the same.