Snapdeal bets big on hinterland

The company is actively assessing opportunities of partnerships for assisted e-commerce in remote areas

E-commerce major Snapdeal, which nets over 70 per cent of sales from small towns, is betting big on rural markets and is actively assessing opportunities of partnerships for assisted e-commerce in remote areas.

"Rural markets offer a huge untapped potential and we are assessing the opportunities of tie-ups for assisted e-commerce in rural areas very seriously. We also expect a majority of our new customers to come from hinterland," co-founder and chief executive Kunal Bahl said on Tuesday.

"As an e-commerce platform we can solve a real need in rural area as there is a lot of aspiration in rural markets. Over 70 per cent of our sales come from Tier II cities and below now," he added.