 "Snapdeal reboots its interface, looks at synergising it with acquisitions")
Anand Chandrasekharan, who recently joined Snapdeal as chief product officer, said while each of the acquisitions continues to do well individually as an application, Snapdeal's interface could leverage their strengths to give a better experience to the consumer. This is broad thinking within the group as it works on the details.
For instance, applications such as FreeCharge might have saved the credit card or financial details of a customer, while GoJavas might have the shipping information. The data across these applications could be synchronised.
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Snapdeal has been making a slew of investments in the recent past, in a $1-billion (Rs 6,400 crore) acquisition spree. It acquired luxury fashion portal exclusively.com, bought a majority stake in digital financial distribution platform RupeePower for an undisclosed amount and made a strategic investment in logistics firm GoJavas. SoftBank-backed Snapdeal plans to offer consumer loans through the RupeePower network. Chandrasekharan said the company was working on many initiatives to better the experience of shopping through its website and the mobile application. Snapdeal will unveil a new look for the website and the application later this week. The new interface is designed to give the portal an uncluttered look, to make navigation easier and provide more focus on the product.
“Over the next eight to 10 weeks, we are looking to implement big changes and this represents only some baseline improvements,” he said.
On the radar are initiatives such as faster loading of the page by up to 75 per cent, improved search and discovery, along with content in regional languages. Also on the anvil could be a feature which could pull in news and other content about a displayed product from outside sources on the Snapdeal site, added Chandrasekharan.