Sonata aims at Rs 350 cr turnover

Sonata, one of the largest selling watch brands of Titan Industries Ltd, a Tata group company, is expecting to see a boost in its sales with the launch of its new series under 'Yuva Collection'.

In the festive season spanning over a month, Sonata expects to sell around 60,000 watches across its 600 models, including the 50 models in the Yuva series.

Aiming at a turnover of Rs 350 crore, Sonata is hoping to tap into the growing number of young consumers buying watches. Although still at a raw stage of its conceptualisation, it is also mulling introducing a kids' range of watches. However, Regional Sales Manager for Sonata Ajay Dwivedi denied that any firm decisions have been taken on that front.

Priced at Rs 645 onwards, the Yuva collection features 18 models for males and 32 for females.

"We expect to sell around 3,000-4,000 Yuva models in this festive month of Dussehra and Diwali in Gujarat," said Dwivedi, adding that the company sold around 1,20,000 Sonata watches in Gujarat last year.

Although at present Sonata does not form much part of Titan Industries' watch exports, Dwivedi said the company is hopeful of introducing more models worth exporting.

In the organised watch market, Sonata holds 32-40 per cent market share, while Titan Industries holds around 52 per cent market share with brands like Titan, Sonata and others.

Of the Rs 70 lakh watches sold last year, around 43 lakh watches were of the Sonata brand were sold, said Dwivedi, adding that Sonata contributes around 60-70 per cent to Titan Industries' watch sales.