Targetting the youth segment, Sonata today launched "super fibre", a new range of watches.
Designed primarily for youth in the age group of 16 to 25 years, Super Fibre watches embody style and sportiness with a rich blend of colour, an official of the company told reporters here.
Watches in this collection begin at a very affordable price of Rs 275 and all super fibre watches are priced at Rs 550 or less.
Sonata from Tata, sells over five million watches annually, Titan Industries Ltd Managing Director Bhaskar Bhat said.