Sony eyes Rs 11,000-cr sales turnover from India in FY14

Sony's turnover touched Rs 8,200 crore during the last fiscal

Sony India today said it is targeting a sales turnover of Rs 11,000 crore nationally this fiscal, including Rs 170 crore from Kerala during the Onam festival.

During the last fiscal, Sony's turnover touched Rs 8,200 crore, Sunil Nayyar, Head Sales, Sony India, told reporters after launching the festival campaign in Kerala that will go on till September.

The company is targeting overall sales of Rs 375 crore from the state this year against previous year's Rs 290 crore.

If the rupee depreciation continues further, Sony may have to look at increasing prices of its products, he said adding there would be no hike during the Onam season.

Sony is looking at Rs 170-crore sales turnover during July-September quarter, an increase of 34% over the corresponding period last year.

The company is aiming the number one position in Flat panel TV market with 41,000 units sales of BRAVIA during the festival period, a 40% growth. It will help the company hold 33% share of the Kerala market.

Sony aims to sell 9,000 units of Cyber shot cameras during the festival period and maintain 50% share of the total market, Nayyar said.

It has introduced new line-up of products across all verticals with exciting offers to consumers.