Sony starts manufacturing Bravia TVs in Tamil Nadu

To manufacture products in partnership with Competition Team Technology

Sony India has started manufacturing Bravia TVs in India in partnership with Competition Team Technology (India) on an OEM basis in Tamil Nadu.

To begin with, Sony will start manufacturing two models, both Android TVs. The first shipment is from today. 

"The decision to commence local production of Bravia television will boost the company’s effort to cater to the overwhelming demand of Sony TVs," it said in a statement.

The decision was taken after reviewing manufacturing operations, market situation and other factors including product life cycle, lead time and costs, the company added.

Saying that India is an important strategic market for Sony, Kenichiro Hibi, Managing Director, Sony India added, "This development underlines our continued commitment to this market as well as our alignment with the government's 'Make in India’ program". 

The company sees huge potential in the TV business as conversion from CRT TV to LCD TV by Indian customers is expected to accelerate over the next few years. 

There is also high demand for technologically advanced products such as 4K and newly launched Android TVs, it added. 

Keeping in mind the buoyant demand from customers in this market, it is likely that a big chunk of TVs sold in India may originate from this unit in the future, he added. 

Bravia is the highest selling category and contributes more than 40% to the overall sales of Sony India. With products now being manufactured locally, Sony plans to further strengthen its marketing and distribution channel. 

In fiscal 2014, Sony clocked sales of Rs 10,600 crore.