Sony India is eyeing 40 per cent growth in the camera market category in 2010-11.
Sony India which has 35 per cent share of the compact and interchangeable lens digital cameras, maintained the launch of new models would help the company garner higher market share in the next financial year.
The total camera market in India is estimated to be between 2.2 million and 2.5 million cameras, both in compact and digital single-lens reflex (DSLR) categories. The total camera market is currently pegged at Rs 1,750 crore for FY10, with a growth of 30 per cent per annum, and it is expected to reach Rs 2,250 crore by FY11.
Sony India General Manager (Marketing) Tadato Kimura, who today unveiled two interchangeable new lens digital cameras NEX-5 and NEX-3, maintained the company was expecting to strengthen its market share with the launch of new cameras.
Sony India is eyeing 40 per cent market share and aiming to sell 2,500 units of NEX series in the Punjab market by FY11.
Across India, Sony, which plans to sell 40,000 units of NEX series units by FY11, is also estimating the camera sales revenue to go up from Rs 600 crore to Rs 900 crore by the next financial year. The company is investing Rs 25 crore towards marketing activities to accelerate sales of these cameras in India. Projected as world’s smallest and lightest interchangeable lens digital cameras — the NEX-5 and NEX-3 are equipped with background de-focus function, full HD movie, 7fps high speed shooting and 3D sweep panorama. While NEX -3 has been priced at Rs 29,990, pricing for NEX- 5 has been marked at Rs 34,990 onwards.