Sony witnesses spurt in TV sales for soccer world cup

Sony's Bravia brand was associated with FIFA World Cup 2014 & was targeting to push the brand to tier II and III market of WB cashing in on the soccer mania

Sony India has witnessed a sharp jump in television sales in the first two months of the current fiscal with the introduction of small screen TVs and soccer fever for the FIFA world cup. "We have seen a jump in sales value by 55 per cent during the first two months (April-May) of the current fiscal over the corresponding months last year. This is driven by introduction of entry level 22-inch model last month and the soccer fever," Sony India head sales Sunil Nayyar said here today. Nationally, he said, the company witnessed sales of around Rs 700 crore from television in April-May 2014. "We are aiming at another rise of at least 20-25 per cent over the current base due to the soccer world cup in the months of June and July," he added. Sony India has targeted 200 per cent growth in unit sales between May and July months in Kolkata and Guwahati as soccer fever was more compared to the rest of the country.

The consumer electronics major has introduced special promotional schemes to push television sales in these cities as also in Goa and Kerala. Sony's Bravia brand was associated with FIFA World Cup 2014 and was targeting to push the brand to tier II and III market of West Bengal cashing in on the soccer mania. Sony currently markets flat panel televisions phasing out the LCD range.