"We have always been known as a food and retailing brand. We now intend to change our image and tap the fashion segment as well," Samar Singh Sheikhawat, vice-president (marketing), Spencer's Retail, said.
Currently, the sale of fashion merchandise makes up 10 per cent of the total revenues of Spencer's Retail.
"We expect sale of fashion merchandise to contribute 25-30 per cent to the overall revenues by the end of March 2009, when the company will have a turnover of Rs 2,000 crore," Sheikhawat said.
Spencer's fashion offerings will be positioned as