The tie-up also marks Woolworth's entry into India and Asia at large.
Under the agreement, Spencer's is the exclusive retail partner for
Woolworth's Plc in India and will retail Woolworth products across its 400 stores.
Woolworth-owned Chad Valley's first outlet was inaugurated in Kolkata on Saturday at Spencer's hypermart in south Kolkata's South City mall.
Spencer's hypermart in South City mall is spread over 72,000 sq ft, and the Chad Valley store is located inside Spencer's covering 1600 sq ft.
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Speaking at a press conference in Kolkata, Simon Brown, international head of Woolworth's Plc, UK, "This 1600 sq ft store inside Spencer's in Kolkata is our first branded outlet in Asia. We recognized the growing potential for toys in India and decided to sign on Spencer's for an exclusive retail partnership. We will sell 500 toys in this store. One reason why Chad Valley toys will sell in India is because they are very economically priced and perfect for the price-sensitive Indians."
Chad Valley toys are priced between $4 and $50.