SRK brand ambassador for Belmonte VideoOur Web Bureau / Mumbai February 16, 2007CLICK HERE FOR VIDEOS. Kumars Nationwide (SKNL) has appointed Shah Rukh Khan as the brand ambassador for its new brand Belmonte.Nitin Kasliwal, managing director & vice chairman, SKNL, said: "Shah Rukh is the ideal choice for our youth-oriented brand as there are strong synergies between the brand DNA and his star persona.""SKNL is well-known for creating salient style & fashion brands like Reid & Taylor and more recently Carmichael House,