 "Star Sports PKL continues to grow viewership, clocks 61% growth for 26 matches")
Continuing its successful run in the second season the Star Sports Pro Kabaddi League has seen 61% increase in viewership over the previous season for the first 26 matches.
According to data released by TAM India, the Mashal Sports promoted league which airs on the Star India network scored average rating of 1.24 TVR (television rating point) in the 2015 season, as against 0.77 TVR in the inaugural season last year.
According to data released by TAM India, the Mashal Sports promoted league which airs on the Star India network scored average rating of 1.24 TVR (television rating point) in the 2015 season, as against 0.77 TVR in the inaugural season last year.
The tournament which launched on July 18 is currently being telecast on eight channels under the Star India network - Star Gold, Star Sports 3, STAR SPORTS HD2, STAR SPORTS HD3, Maa Movies, Star Sports 2, Plus Suvarna and Star Pravah in five languages – Hindi, English, Telugu, Marathi and Kannada.
The current season of the tournament has also been sampled by more people, thanks to the multi-lingual feed. The percentage reach (percentage of people from the total television viewing universe who has seen the tournament for at least one minute) of the tournament has gone up 13.52% from 3.92 last year to 4.45 this year.
The ratings of the tournament have been significantly bolstered by the increase in average time spent per match per viewer by 25%. While in the 2014 season, the average TSV (time spent per viewer) was 15.77 minutes, this year, viewers are spending as much as 19.91 minutes per match on an average.
Taking ownership of the PKL, the Star India network has lent the Star Sports brand for title sponsorship last year. While it has retained the title sponsorship, the marketing team at Star Sports has managed to rope in around eight sponsors on the tournament.
Some of the associate sponsors include TVS Motors, VIP Frenchie, Bajaj Electricals and Flipkart. Even FMCG players like Britannia have signed up this year.
Some of the associate sponsors include TVS Motors, VIP Frenchie, Bajaj Electricals and Flipkart. Even FMCG players like Britannia have signed up this year.