Ad agency Starcom MediaVest Group recently unveiled a marketing tool IntenTrack™ in India.
This research product carries out weekly track, that identifies consumer intent actions that drive brand sales from a culmination of 29 months of design, fieldwork and analysis of consumer response on over 200 brands across 30 product categories in 28 countries.
“The global investment that we have put into IntenTrack™ surveys and analytics is testament to our belief that capturing consumer’s attention can be measured, predicted and related back to sales.” said Ravi Kiran, CEO-South East & South Asia, Starcom MediaVest Group.