 "Neuv launches social polling app 'Whatsay'")
Hyderabad-based technology startup Neuv Private Limited has launched its free mobile application ‘Whatsay’, which it claims to be the country’s first-ever social polling app.
Available on Apple’s AppStore and Google’s Play Store, Whatsay allows users to create polls across 25 categories in under two minutes and instantly send to their friends through WhatsApp, Facebook, Twitter and Gmail, or embed the polls into any website or blog. Neuv claims that public polls can geo-target a city or be open to everyone, and even users without the app can participate in a shared poll.
It is proven that visual content is more likely to be viewed and shared on social media. Visual tweets are retweeted 35 per cent more than text, and 87 per cent of Facebook shares are photos. It is also known that polling is one medium where people participate without hesitation. Whatsay is visual imagery and social polling combined, said Raghu Bathina, serial entrepreneur and co-founder of Neuv.
“India’s Internet growth trajectory is very exciting for us, with 65 per cent of the 232 million Internet users in India being connected via mobile. All these users can leverage Whatsay,” Bathina said.
Neuv was co-founded by Raghu Bathina, a serial entrepreneur who grew and sold two of his previous ventures – QuickTree Inc to Citrix, and Ramp Networks to Nokia, and Sridhar Gadhi, a first-generation entrepreneur and chairman and managing director of $100-million Paradigm Group.
Neuv was incubated at Paradigm Group and received Rs 2 crore in an angel round from the group in 2014. While the startup’s first product Doodly Doo, a personal messages app, has already seen half-a-million downloads, Bathina said the company was expecting a million downloads for Whatsay in a year from now.
“Monetisation is not what we are looking for in the near-term. At present, our focus is on building traction for Whatsay,” Bathina said, adding the company was weighing various options, including helping companies build brand equity while engaging with their target audience, to create recurring revenue streams.
Available on Apple’s AppStore and Google’s Play Store, Whatsay allows users to create polls across 25 categories in under two minutes and instantly send to their friends through WhatsApp, Facebook, Twitter and Gmail, or embed the polls into any website or blog. Neuv claims that public polls can geo-target a city or be open to everyone, and even users without the app can participate in a shared poll.
It is proven that visual content is more likely to be viewed and shared on social media. Visual tweets are retweeted 35 per cent more than text, and 87 per cent of Facebook shares are photos. It is also known that polling is one medium where people participate without hesitation. Whatsay is visual imagery and social polling combined, said Raghu Bathina, serial entrepreneur and co-founder of Neuv.
“India’s Internet growth trajectory is very exciting for us, with 65 per cent of the 232 million Internet users in India being connected via mobile. All these users can leverage Whatsay,” Bathina said.
Neuv was co-founded by Raghu Bathina, a serial entrepreneur who grew and sold two of his previous ventures – QuickTree Inc to Citrix, and Ramp Networks to Nokia, and Sridhar Gadhi, a first-generation entrepreneur and chairman and managing director of $100-million Paradigm Group.
Neuv was incubated at Paradigm Group and received Rs 2 crore in an angel round from the group in 2014. While the startup’s first product Doodly Doo, a personal messages app, has already seen half-a-million downloads, Bathina said the company was expecting a million downloads for Whatsay in a year from now.
“Monetisation is not what we are looking for in the near-term. At present, our focus is on building traction for Whatsay,” Bathina said, adding the company was weighing various options, including helping companies build brand equity while engaging with their target audience, to create recurring revenue streams.