Subhiksha, vJive sign deal for AV bannersBS Reporter / Mumbai March 20, 2007Discount retailer Subhiksha has signed a deal with vJive Networks for out-of-home media network across 650 stores.The roll out will be done in two phases, and will involve putting up audio-visual banners that will constantly display advertorial content to shoppers.Mohit Khattar, president (marketing), Subhiksha, said: "Subhiksha
