Lulla has been with Times Television Network for the past 8 years and has worked across different leadership roles.
In his new role, he will be working closely with Vineet Jain, managing director, BCCL Group and Satyan Gajwani, chief executive officer, Times Internet Ltd. and will oversee group initiatives in the areas of sports, music and international events.
Lulla's responsibilities will be taken on by M K Anand. The appointment marks the return of Anand to the BCCL Group after his stint of heading the broadcasting ventures of Disney UTV group in 2009. He has previously worked with The Times of India group for 19 years, first with the print business for 14 years and later with the television business at Zoom from 2004 to 2009.