Synfora sets up development centre

Synfora, a US-based software product start-up company carved out of HP Labs, has announced the setting up of its software development unit in Bangalore.

The company is looking at hiring 50 software research and development professionals in due time.

Synfora focusses on providing software tools for developers in the Electronic Design Automation (EDA) segment to speed up the process of developing a variety of applications on a chip.

Said Simon Napper, CEO, Synfora: "The consumer electronics industry is facing a huge churn in terms of applications and this demand is driving the silicon design. While today you have smart phones with camera, PDA capability, MPEG player... there is definitive developments that tomorrow's phones and wireless devices will have biometric capabilities to read the pulse rate and temperature of the user."

These ever-improving features are driven by data and processing capability and the gadget vendors are pushing application developers to deliver advanced features at a rapid pace.

"It is here that we are offering our tools which will hasten the process of developing the applications and porting them onto the silicon," he added.

These vendors are being driven by increased demand for localised products across the globe and India and China are set to become the market drivers for these devices.

"Leading the charge in adopting new technology will be critical to remaining on the leading edge of design implementation. To tap these growing markets, vendors should have in-depth understanding of these markets. We are associating with them to offer our tools to customise the applications at a rapid pace.