 "TableHero raises $1 million seed funding")
TableHero, an intelligent Operating System for small local businesses, has raised about $1 million in seed funding, led by growX ventures.
The funding will be used to further product development of TableHero's existing suite of tools, as well as to bolster its engineering and product design team.
Deap Ubhi, co-founder & CEO, TableHero, said, “Our goal is to reimagine the small local business technology stack in a way that makes technology invisible for small local business owners".
The first product in this stack will be an intelligence-driven, one-click website maker for restaurants. It completely takes all the effort out of building and managing a digital presence for a small local business."
Ubhi is the founder of local listings and review platform, burrp.com, which was acquired by Network 18 in 2010. He was then brought on as COO of FreeCharge, working with founder Kunal Shah.
Moreover, the founding team has significant early-stage exposure through their past experiences in critical engineering and product design roles at Flipkart, Ola Cabs, Zomato,
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FreeCharge and Cleartrip. Some of his key team members include En Chiang Lee, who helped drive Zynga's move into their own private cloud before taking on Senior Product stints at FreeCharge and Idea Devices; and Chetan Vaity and Aman Prakash Mohla, both of whom were part of the core engineering team at FreeCharge.
Sheetal Bahl, CEO, growX ventures, in a statement said that the fund is investing in TableHero, above all, for the team.
TableHero is targeting the tech stack for restaurants and small local businesses to help them focus on the business that they know best. The company will initially be launching its services in the US with a focus on West Coast cities such as Portland, Seattle, the Bay Area and Los Angeles. It will be targeting restaurants as its early adopters.
In addition to growX, the round also saw participation from FreeCharge founders, Kunal Shah and Sandeep Tandon, IVFA Partner and ex-CEO of Network 18, Haresh Chawla, Powai Lake Ventures and Globevestor.