The Taj Hotels Resorts and Palaces has announced the launch of its first 'wilderness' lodge in India. |
The lodge "" Mahua Kothi "" located in the Bandhavgarh National Park, Madhya Pradesh, will be operational from November this year. |
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Taj will operate the lodge under the name of Taj Wilderness Lodges (TWL), an entity formed in association with Conservation Corporation Africa (CC Africa), which is a leading eco-tourism company and a comprehensive safari operator from Africa, and Cigen Corporation, part of Nepal-based Chaudhary Group. |
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Chaudhary Group and Taj are partners in Taj Asia, which is a vehicle through which the partners own, operate and plan to expand their hospitality interests in South Asian and Asia-Pacific markets. |
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Taj has entered into a business management contract on this property with its owners in MP, and plans to set up five such lodges "" four in Madhya Pradesh and one in Uttaranchal. |
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The company has earmarked Rs 30 crore for the development of the lodges with each lodge costing around Rs 6 crore. Mahua Kothi, spread over a 40-acre land, will have 12 jungle suites and the package will cost Rs 23,000 for Indian tourists and $600 for foreign tourists. |
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The launch of Mahua Kothi will be followed by the launch of Taj's second lodge 'Baghvan' on the border of Pench National Park, southern Madhya Pradesh in February 2007. |
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Taj has plans to aggressively advertise the wilderness lodges in Europe, North America, Australia and Asean countries through its sales offices. |
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Through TWL's, Taj aims at promoting wildlife and eco-tourism in the country. |
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"India has a vast and bountiful wildlife offering and together with the advantage of CC Africa's database, we will make a concerted effort to improve the quality of safari management in India and take it to international standards," said Raymond Bickson, MD and CEO, Indian Hotels Company, at the launch. |
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