 "Tamil Nadu to expand Amma salt outside the state")
The brand Amma would soon see a pan-India expansion, with the Tamil Nadu goverment's Tamil Nadu Salt Corporation (TNSC) planning to launch sales of Amma salt all over India.
According to state government's policy note for the year 2015-16, the sale of Amma salt will be launched in Delhi, Gujarat, Rajasthan, Maharashtra, Punjab, Karnataka, Kerala, Andhra Pradesh, Haryana and Uttar Pradesh shortly.
According to state government's policy note for the year 2015-16, the sale of Amma salt will be launched in Delhi, Gujarat, Rajasthan, Maharashtra, Punjab, Karnataka, Kerala, Andhra Pradesh, Haryana and Uttar Pradesh shortly.
"TNSC is planning to distribute Amma salt in packings of 5 kg and 25 kg to benefit the bulk users like hospitals, hotels and hostels," it said.
TNSC has been distributing crystal iodised salt at the selling price of Rs 3.50 per kg, which is the cheapest price in India through the public distribution system.
The corporation has launched four varieties of Amma salt - refined free flow iodised salt, double fortified salt, low sodium salt and crystal iodised salt in open market at affordable prices.
It has appointed district level wholesale distributors through out the state to distribute Amma salt and till August 29, 2015, around 6,760 MTs of Amma Salt were sold in the open market, it said.