The pilot production the greenfield facility has started and an official launch is scheduled by the end of this month, said R Mukundan, managing director of Tata Chemicals.
He said that the branded and non-commodity business of the company is currently at 22% of the turnover and the target is to grow this business to 50% in next seven years. The company's strategy is to focus on the farm solutions and food products business.
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Tata Group, which has its presence in real estate space did not invest in a big in manufacturing in Tamil Nadu, except for a plant for Titan, which has set up a manufacturing facility to manufacture personal accessories.
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