Tata Motors is aiming at 20 per cent growth in its sales in the passenger car segment (cars and utility vehicles) in the Orissa market in 2009-10 compared to about 4,200 units of cars and utility vehicles (UVs) which it sold in the previous fiscal.
The company expects its growth to come on the back of the launch of new models and on the roll out of upgraded versions of its existing models in the passenger car segment. Tata Motors also plans to strengthen its dealership network in the state to push up its sales.
“We are expecting about 20 per cent growth in the passenger car segment in the Orissa market in this fiscal without factoring in the sales of the Nano car. The Nano car has received very good response in Orissa and the company expects to deliver about 1,000 Nanos to its customers in the state by the end of this fiscal”, a senior company executive told Business Standard.
In 2008-09, Tata Motors recorded 65 per cent growth in its sales of passenger cars and utility vehicles in the Orissa market. The robust sales growth in the previous fiscal mainly came on the back of the launch of the Indica and Indigo cars.
The auto major sold about 3,700 units of Indica and Indigo and 550 units of utility vehicles in the state in 2008-09. The company also set up new two dealer outlets in the state at Rourkela and Jeypore in the last fiscal.In 2009-10, the company plans to set up two new dealer outlets at Anugul and Cuttack. Tata Motors has 29 per cent market share in the overall car sales in Orissa and 11 per cent share in the utility vehicle market in the state.
Orissa accounts for 22 per cent of the company’s total sales volume in the eastern region.