| "The Winger is an urban transportation vehicle that drives like a car and has the space of a bus," says Samit Langar, head, marketing, SCV - Passenger, Tata Motors. |
| The 9 - 13 seater Winger according to the company could be deployed as a school transport mini-van, an ambulance, and in the tourism/hospitality industry. The closest competition to the newly launched Winger are vehicles like Force Motor's Trax Traveller. |
| Currently, Tata Motor's Magic - a small rural commercial passenger vehicle built on the Ace platform - and the Winger are built in the company's Pune factory. "By the end of 2009, both these lines will be built in our Uttarkhand factory," said an official at Tata Motors. |
| Tata Motors' Uttarakhand plant has a production capacity of 225,000 units per annum and the company made an investment of Rs 1,000 crore in setting up the facility. |
| Tata Motors' 4 cylinder, 2 liter Winger comes in three variants: the standard version ex Delhi at Rs 4deluxe,75,886, the deluxe model at Rs 6,32,000, and the luxury model at Rs 6,75,000. |
| Tata Motors hopes to sell between 25,000 - 30,000 units per annum which is about 25 - 30 per cent of the new segment called mini van which straddles the 3/4 wheeler on one hand and the light commercial bus on the other. |
| Currently, Tata Motors' export footprint stretches across countries in the SAARC region, Africa, West Asia, and Europe. |
| "We'll explore these markets for Winger," said Ravi Pisharody, VP - Sales & Marketing, Commercial Vehicles, Tata Motors. With an increasing number of Indian auto majors using imported components from China to lower costs, Tata Motors officials were unwilling to comment if the Winger had incorporated Chinese auto parts. |
Explore Business Standard