 "Tata Nano crowned most trusted brand")
The Tata Nano has been crowned Most Trusted Brand in the hatchback category in 'The Brand Trust Report, India Study - 2015'. The Nano has thus achieved this feat for the third year in a row.
'The Brand Trust Report, India Study 2015' lists 1000 Most Trusted Brands of the country, picked up from 19,000 unique brands, from 270 different categories. The Brand Trust Report (India) Study is an annual study based on a primary research conducted across Indian cities based on TRA's proprietary 61-attribute Trust Matrix, and research associations with the Indian Statistical Institute.
It is a comprehensive report on the most trusted brands and has 5 million data points, targeting more than 2500 consumer influencers, based on the primary syndicated data, collected from 16 cities, across India. The research studies trust attitudes and preferences of brand influencers and also lists the Most Trusted Brands in India based on the Brand Trust Index.