After launching premium apparel stores and hypermarkets, the Tata group’s retailing arm Trent has forayed into value-for-money apparel and accessory retailing with its ‘Fashion Yatra’ brand of stores.
The company on Monday announced the launch of its first such store in Kalyan, on the outskirts of Mumbai, which will mainly target low-to-mid income groups in the country. Though the company has not said how many stores it would open in the coming months, Fashion Yatra is expected to come up in Tier-II, III and IV cities in the country.
Trent now operates 39 Westside stores, which sell premium apparel and merchandise, and Star Bazaar brand of hypermarkets and Landmark chain of book and music stores.
Currently, the value segment is occupied by retailers such as Kishore Biyani’s Big Bazaar, Arvind Brands’ Megamart, Vishal Retail.
“The strength of Trent lies in being able to provide our customers garments that suit their specific needs. Fashion Yatra is our latest venture to provide customers in Kalyan really fashionable choices at great prices,” said Simone Tata, chairman emeritus, Trent.
Fashion Yatra is expected to cater to the local tastes and preferences and source from the same locality.
Trent has also tied up with the Benetton Group to manage seven Sisley stores across India and it recently announced a tie-up with UK retailer Tesco for back-end operations.