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Tata Starbucks enters Garden City

Launches its 30th store in Bengaluru, to open two more stores by end of year

Shivani Shinde Nadhe Pune
Last Updated : Nov 22 2013 | 1:12 PM IST
Tata Starbucks, today announced its entry into Bengaluru. The flagship store is located at Koramangala in Bengaluru and opens to customers on Saturday, November 23, 2013. 
 
In addition to the flagship store at Koramangala, Tata Starbucks Limited will open two more stores by the end of the year at Phoenix Market City and Orion Mall at Brigade Gateway in Bengaluru.
 
“We are excited to open our doors to customers in the beautiful garden city of Bengaluru, extending the Starbucks Experience to more customers in India and celebrating India’s significant coffee heritage,” said John Culver, group president, Starbucks China and Asia Pacific, Channel Development and Emerging Brands. 
 

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Strategically located, the flagship store is spread over approximately 3,000 square feet. Inspired by the architectural style and tradition of the Bengaluru Bungalow, the store design embraces the lush landscape and greenery of the “Garden City”. The store celebrates the artisans of Southern India by integrating locally sourced material, architectural treasures and antiques mostly found in traditional bungalows. The store also pays tribute to the significance of its location in Karnataka - the birthplace of coffee in India.
 
Avani Davda, CEO, Tata Starbucks said, “We are thrilled to open the first Starbucks store in Bengaluru, which promises to offer our customers a distinct third place and an unparalleled experience. We are excited to open our 30 store in the market, adding Bangaluru to our growing list of cities, which includes Mumbai, Delhi NCR and Pune. Each new store offers the opportunity to reach more customers in India and deliver high quality arabica coffee, handcrafted beverages made by passionate baristas, extensive food offerings and legendary service.” 
 
This store will introduce a strong mix of international favorites as well as specially designed food offerings to reflect local flavors, in addition to a broad beverage portfolio to include a wide range of Starbucks signature espresso-based beverages and Starbucks VIA Ready Brew.

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First Published: Nov 22 2013 | 1:07 PM IST

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