Tata Steel has evolved a retail value management (RVM) process as part of its efforts to strengthen brand value and increase top-of-the-mind awareness.RVM, chalked out for company's brands like Tata Tiscon, GC Shaktee and Tata pipes, would help in generating long-term positive memory about the brands, an official release said today.The programme, which is aimed at the end consumer, has re-defined the sale of steel by streamlining channel structure, introducing product improvements and changing the look and feel of steel shops, the release added."The focussed approach is to increase the number of footfall in our shops so that business grows at a faster pace vis-a-vis other retailers," the release said.
