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Tata Tea Concocts Fresh Thrust For Tetley Brand

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BUSINESS STANDARD
Last Updated : Jan 28 2013 | 12:40 AM IST

Tata Tea is brewing a new growth strategy for the Tetley brand it acquired last year.

The company has decided to launch flavoured tea, iced tea and state-origin tea under the Tetley brandname and is also exploring the feasibility of setting up a chain of

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First Published: Mar 20 2002 | 12:00 AM IST

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