Tata Tea today announced its foray into the branded cold drink market with launch of its cold beverage T!ON.
The product has been launched in three flavors-Mango Rush, Peach Punch and Apple Buzz and will be initially launched in Chennai, a press release said here today.
"This is a defining moment in the history of Tata Tea as it symbolizes the transformative change taking place in the company," Tata Tea Executive Director Sangeeta Talwar said in the release.
The 400 ml bottle has been competitively priced at Rs 22, the release said.
The move is significant for Tate Tea, which has been steadily transforming itself from a company with primary focus on tea to a beverages company focusing on the wellness and health platform, the release said.
Tata Tea has operations in over 40 countries.