TBWA Worldwide today announced the completion of its acquisition of the 49 per cent shareholding in TBWA India currently held by Indian shareholders. Following this acquisition, TBWA together with Omnicom, will own 100 per cent of TBWA India. Omnicom Group Inc. is a leading global marketing and corporate communications company.
George John, the largest of the three local shareholders, and Kurien Mathews will remain with the agency until the end of September, after which George John will serve TBWA India in an advisory capacity. The third shareholder N Krishnan will assume an expanded role as Chief Operating Officer TBWA India Group.
“The consolidation of our stake constitutes the closing of a very significant chapter in the history of TBWA in India. We have had a very successful new business run in the last two years, which has propelled us up the agency rankings list. Our ability to deliver truly Disruptive solutions together with strong creative work has really seen TBWA arrive on the advertising map in India,” Keith Smith, President – International TBWA Worldwide said.
TBWA India has clients such as Playstation, GE Money Wizard, TATA Gold Plus, Polaris, Dabur Consumer Care, Planet M and Procall among others. It has over 270 employees across over 6 offices in India.