Tata Services, a leading IT services, business solutions and outsourcing firm will be the official technology partner to US-based professional cycling team – Team Garmin-Cervélo -for the racing season 2011.
Team Garmin-Cervélo is one of the leading professional cycling team with 39 male and female riders from Europe, North America and Australia.
“We are continuing to partner with leading sports brands worldwide towards to strengthen our brand presence in major regions such as the US, Europe and key emerging markets. Towards this we are particularly pleased to partner with teams like Garmin- Cervélo that share the common goal of driving wellness and healthier communities – a key concept that we are committed to promoting with our clients, employees and the larger community we operate in,” said John Lenzen, Vice President and Global Head of Marketing for TCS.
TCS also has sports has tie-up with Formula 1 racing team Ferrari and also partners several marathons in major cities worldwide including Boston, Chicago, Mumbai and New York.