Tech Mahindra to expand Saral Rozgar project in Gujarat

Saral Rozgar is simple, low-cost nation-wide service to jobs seekers in under-graduate category

After states like Haryana, UP, Rajasthan and West Bengal, Tech Mahindra, part of the USD 16.5 billion Mahindra Group, is set to expand its Saral Rozgar Job Card Initiative in Gujarat. The company has identified more than 5,000 job opportunities in categories like gems and jewelry, retail, sales, CNC operators and garmenting, among others.

While the same has begun in South Gujarat, the initiative will be expanded into other districts of the state. Saral Rozgar is a national initiative of Tech Mahindra under the Mobility Innovation and is currently available across 30,000 retail (PoS) including mobile recharge shops and FMCG kirana outlets and already has around two million job seekers registered under Saral.

“We have already activated more than 3000 Retail outlets in Surat, Vapi and Valsad where Saral Rozgar cards are available. We are also expanding to the other districts in Gujarat. There are more than 5000 job opportunities being identified in these locations for the blue collared employment. The top categories are tailors, gems and jewelry, retail, sales, CNC operators, security guards, house-keeping, fabricators, and garments such as sewing machine operators, among others,” said Jagdish Mitra, Head – Mobility, Tech Mahindra.

According to Mitra, there are currently more than two million registered job seekers with Saral spread across more than 800 locations in India. Saral Rozgar cards are already available across point of sales in NCR, Haryana, U.P, Rajasthan, South Gujarat, Mumbai, Pune, Rest of Maharashtra and Kolkata and West Bengal.   

Under the initiative, job-seekers can now easily access the service by buying the Saral Rozgar card for Rs . 50 and registering through a simple voice call, in their preferred language, by dialing 1860-180-1100 from anywhere in India. The company also helps job-seekers to create their first ever resume online, therefore, connecting them to potential corporate and mainstream employers, the company stated.

Moreover, SMEs or entrepreneurs can also reach them via voice call. Once the employers short-list the required set of job-seekers, they can approach thousands of shortlisted candidates with just one click via SMS or automated voice calls in the preferred regional language of the job-seekers’ choice. On receiving these notifications, candidates connect with employers directly without involvement of any intermediate agents/agencies.

Saral Rozgar aims to provide a simple, easily accessible, and low-cost nation-wide service to jobs seekers in the under-graduate category and job providers. The service will facilitate easy access to a plethora of jobs and candidates across India via mobile. It needs to be mentioned here that as per CII, only 14 per cent of the 500 million Indian workforce accounts for the formal sector and the remaining 86 per cent are part of the unorganized sector.

Nearly 12 million people join the workforce every year. Over the next two decades, India is estimated to add 25 per cent to the world’s workforce.

Mitra added that by the end of the financial year 2014-15, Saral will be available across more than 100,000 retail outlets spread across India wherein, apart from Gujarat, expansion will take place in states like Bihar, Jharkhand, Orissa, Tamil Nadu, Andhra Pradesh, Karnataka, Madhya Pradesh and Chattisgarh in the third quarter from October onwards.