Don’t miss the latest developments in business and finance.

Television advertising volumes up 23% in January, shows BARC data

It can be noted that the pandemic led to a drop in economic activity which impacted advertising deeply.

Television advertising volumes up 23% in January, shows BARC data
Data showed an 18 per cent growth in advertising volumes in the news genre to 38 million seconds
Press Trust of India Mumbai
1 min read Last Updated : Feb 05 2021 | 12:33 AM IST
Television advertising volumes have increased by nearly a fourth in January to 133 million seconds when compared to 108 million seconds in the year-ago period, even as pandemic-related impact continued in some pockets, data showed on Thursday.
 
Interestingly, the data released by the Broadcast Audience Resea­rch Council (BARC) showed an 18 per cent growth in advertising volumes in the news genre to 38 million seconds despite the body stopping publishing of audience measurement data.
 
Details on pricing power available with the TV channels were not available. It can be noted that the pandemic led to a drop in economic activity which impacted advertising deeply.


Topics :advertisingadvertisementsBARC India

Next Story