Tata Global Beverage today said it is introducing a new look for its brand Tetley that will strengthen its global position.
"We are thrilled to be introducing the refreshed Tetley brand to the consumers. Our new design will create a bolder Tetley presence on shelf and allow shoppers to explore our range of products with greater ease," Tata Global Beverages VP Marketing Sushant Dash said.
This is in line with the company's strategy to create a global brand logo that is presented uniformly worldwide, which is in sync with the new positioning, it said.
Tetley tea is enjoyed by consumers in over 70 countries around the world and offers tea drinkers a broad selection of over 500 different products.
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