Texas Instruments (TI), which has one of its largest R&D centres outside the US located in India, is looking at India as a big market. Buoyed by rapid growth of the electronic equipment market in India, the company is putting in place a robust marketing network across key India cities."While India has always been a great R&D site for TI globally, we are making a strong focus in India as a market now. India is at the forefront in the consumption of electronics equipment and this is once in a generation opportunity for us," Biswadip Mitra, managing director of TI India, said. Looking at the huge number of wireless subscribers and the market for electronic equipment in multiple areas of entertainment, the company has recently announced direct sales force in Delhi, Chennai, Pune and Bangalore."Our business strategy is based on digital signal processing (DSP) and high performing analogs. By expanding our reach to the customers in India, we want to touch every single device that is being manufactured here," Arun Jain, director (sales and marketing) , TI India, said.According to report by Frost & Sullivan and ISA, at present the semiconductor market in India is around $1.5 billion and is growing at 30% YoY. "Of this, the DSP and analog markets constitute almost 12% which is expected to reach 35% in the next 10 years," Jain said."There is a huge focus on India from TI leadership and we are giving a brush up to our sales foundation, apart from a strong relationship with the distribution partners like Avnet, Aero, WPI and Wintech", Jain added.
