Car companies are ready with New Year offerings and at least three crucial launches are lined up for this month.
Tata Motors, which found its footing in the car market after the launch of a compact sedan a few months ago, will unleash its second model Bolt, a hatchback, on January 22.
Built on the same platform as the Zest, a compact sedan, the new Tata hatchback is ready to take on Hyundai's Grand i10, Chevrolet’s Sail, Maruti Suzuki’s Swift, Honda’s Brio and Volkswagen’s Polo. Tata Motors has begun accepting bookings for the Bolt.
The launch is significant for the struggling car maker because it is aimed at improving volumes and market share, both of which have been on a slide for the past two years. Although the price will be revealed only at launch, the Bolt is likely to be priced at Rs 3.8-5.5 lakh.
Tata Motors, which found its footing in the car market after the launch of a compact sedan a few months ago, will unleash its second model Bolt, a hatchback, on January 22.
Built on the same platform as the Zest, a compact sedan, the new Tata hatchback is ready to take on Hyundai's Grand i10, Chevrolet’s Sail, Maruti Suzuki’s Swift, Honda’s Brio and Volkswagen’s Polo. Tata Motors has begun accepting bookings for the Bolt.
The launch is significant for the struggling car maker because it is aimed at improving volumes and market share, both of which have been on a slide for the past two years. Although the price will be revealed only at launch, the Bolt is likely to be priced at Rs 3.8-5.5 lakh.
Mercedes-Benz has raced to the second position in India’s luxury car segment with successful launches like the A Class and B Class compact cars. The CLA is based on the same platform as the A and B Class cars.
More than a fourth of Mercedes-Benz's sales come from the compact car models, however the top-selling product for the German brand remains the E Class sedan. The CLA launch will complete the cycle in compact cars after the company launched the GLA, a crossover, last year.
Datsun Go+
In addition to Maruti Suzuki’s Ertiga, the multi-seater Go+ will target customers of Honda’s Mobilio, Chevrolet’s Tavera, Toyota’s Innova, Mahindra’s Xylo, Tata’s Sumo and Force Motors’ Trax. The Go+ is likley to be be priced at Rs 5.5-7.5 lakh.
At least one motorcycle launch is expected by Bajaj Auto this month and a new performance-oriented Italian brand Benelli will make its way into India.
Launched through DSK, a Pune-based contract manufacturer for South Korea's bike maker Hyosung,
Benelli will be present in the 300cc and above category to compete against established players like Honda, Kawasaki, Yamaha and Suzuki.