Times OOH bags advertising rights of Mumbai internatioal airport

Times OOH also manages advertising rights for Delhi Airport through its subsidiary

GVK Chatrapati Shivaji International Airport, Mumbai (CSIA) has awarded to Times Innovative Media Ltd (TIM) the advertising rights at the new Terminal 2 at CSIA. TIM, a subsidiary of Bennett, Coleman and Co. Ltd operates its out-of-home media business under the brand, Times OOH.

Times OOH also manages the advertising rights for Delhi Airport through its subsidiary.

TIM wins this exclusive contract for the advertising, sponsorship and promotion opportunities  at for a period of 11 years from the commencement of Terminal 2 (T2), which will cover more than 660 display sites ranging from billboards around terminals, static and digital sites within the terminal as well as sponsorship and promotion opportunities.

Rajeev Jain, CEO, Mumbai International Airport Private Ltd. said, "GVK CSIA is one of the busiest airports in the country and indeed an international gateway to India. This allows for the otherwise elusive opportunity for advertisers to target not just the itinerant Indian, but global audiences as well. We have been working closely with TIM over the last five years to make GVK CSIA a hot spot for advertising in India. We are confident that with their expertise, TIM will create an experience for advertisers and passengers at par with the best in the world."

Sunder Hemrajani, Managing Director, TIM added, “We are delighted to continue our relationship with GVK CSIA and eagerly look forward to activating the opportunities at this one-of-a-kind new Terminal 2 for advertisers. With the addition of Mumbai Terminal 2 to our bouquet of airport offerings we are the only players aptly poised to target India’s premium audience in the most state-of-the-art environment”

Once complete, T2 with an area of nearly 4.5 Lac sq. mts is estimated to transit 40 million domestic and international passengers per annum.