The competition in the English movie channel space is set to heat up further, with leading broadcaster Times Television Network (TTN) today announcing the launch of its new channel, ‘Movies Now’.
The new high-definition channel will hit television screens from December 19.
“Movies Now complements the urban focus of the network, where it has met with great success via Times Now, ET Now and zoOm. Movies Now challenges the status quo of the category to ensure the audience the best of entertainment,” TTN Managing Director and Chief Executive Officer Sunil Lulla said in a statement.
The new channel will be available across analog, digital cable and DTH platforms, the statement said.
“We have put together a very well-thought through movies library reflecting the preferences of Indian viewers, who love to watch popular Hollywood blockbuster titles again and again, to name a few — Rocky 1-6, Pink Panther 1 and 2, I Robot, Night at the Museum, Never Back Down, True Lies, Titanic, The 36th Chamber of Shaolin, etc,” Movies Now Channel Head Ajay Trigunayat said.
Currently, the English movie channels available to Indian viewers include Star Movies, HBO, PIX, WB and UTV World, among others.